Jordan 1 TD Mid PE Michigan
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Learn About the Jordan 1 TD Mid PE Michigan
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 TD Mid PE Michigan
The Michigan Jordan 1 Mid is a Christmas gift from Nike to the University of Michigan's football team. With a limited release of 300 pairs, this sneaker is one of Nike's most sought-after releases. Pebbled leather offers a unique texture on the toe and overlays, while faux crocodile leather makes up the body of the shoe. The Jordan 1 TD Mid PE Michigan is decked out in the University of Michigan's iconic blue-and-yellow team colors. A University of Michigan logo sits on the tongue, celebrating the team's partnership with the Jordan brand. To keep the colors grounded, a white upper and midsole add a neutral touch to the sneaker's design. Nike currently has no plans to release the Jordan 1 Mid Michigan to the general public.