Jordan 1 Retro Low Emerald

Jordan 1 Retro Low Emerald

Details

Colorway
White / Emerald Rise-Black
Style Code
553558-117
Release Date
April 01, 2018
Department
Men
Brand
Jordan
Model
Air Jordan 1
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Overview of the Jordan 1 Retro Low Sneakers

The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.

Jordan 1 Retro Low

The Jordan 1 Retro Low Emerald sneakers are fitted with a white upper featuring black and Emerald overlays at the forefoot eyelets and the heel. The Emerald toebox is perforated, and a prominent black leather Swoosh spans the white mid-panel. These green, black, and white Jordans have a Jumpman logo embroidered on the black tongue and the Air Jordan "Wings" logo embroidered across the back of the Emerald heel. The white midsole has an Air unit embedded in the heel, and the Emerald rubber outsole features a multidirectional pattern designed to provide better traction on different surfaces.